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Track Conversion Rates And Promote Your App With Our URL Shortener

More than a half of app developers face a challenge when it comes to promoting their apps, are you one of them?

It’s hard to go viral without word of mouth and friend recommendations, with GONG’s SMS app connect you’ve already done half the work. By including SMS as your promotional channel, existing users can message their friends, inviting them to try out your awesome app. Such promotional messages don’t cost them a thing, so there’s nothing stopping them from recommending the app.

The incoming SMS message displays a friend’s contact as the sender, which guarantees higher open rates, and that’s not even the best part. To speed up conversion, that SMS contains a direct download link, so all it takes is two steps – open the SMS and click the link – to get a new user.

But What To Do If Your URL Is Too Long?

What if it takes up most of the 160 characters available for each SMS message content? We’ve developed the URL shortening solution which will not only automatically shorten your long links but it will also track your users click-through rates (CTR). Problem solved!

Just put the original URL into the message body, set the `track` parameter and everything else will be done by the GONG platform.

These features are set in the tracking objects in the Fully featured textual message API method:

POST /sms/1/text/advanced HTTP/1.1
Host: api.gongmsgn.com
Authorization: Basic QWxhZGRpbjpvcGVuIHNlc2FtZQ==
Content-Type: application/json

{
   "bulkId":"BULK-ID-123-xyz",
   "messages":[
      {
         "from":"DemoSMS",
         "destinations":[
            {
               "to":"2348056661831",
               "messageId":"MESSAGE-ID-123-xyz"
            },
            {
               "to":"2348098532373"
            }
         ],
         "text":"Hey, take a look at this great app. Can you beat my achievement: http://www.example.com/awesomeApp/someUserId
      }
    ],
   "tracking":{
         "track":"URL",
         "type":"APP_CONNECT"
    }
}

Your users will receive the original SMS message only with the shortened URL:

Hey, take a look at this awesome app. Can you beat my achievement: http://eel.nu/NJxE/cJ9UH

Important: Each sent message gets a unique GONG short URL and it will take only 25 characters out of your app message invite.

Click-through rates (CTR) are being tracked as soon as the user clicks the link, we can automatically send you the user’s phone number so you will instantly know when the conversion happens.

Additionally, we collect CTR together with other useful information:

  • User’s mobile phone number
  • Network prefix
  • Country prefix
  • Mobile phone operating system

Contact us for any additional information and setup assistance, we’ll be glad to help.

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About GONG:

GONG is a global mobile transaction cloud service connecting mobile and IP service providers and enterprises through an in-house developed and operated communication services cloud. Our converged messaging, m-payments, push notifications, voice and unified communication services bring a mobile and IP dimension to any business. Offices in Nigeria and strategic partnerships with major telco groups enable us to provide seamless integration, delivery and user experience. Always looking for innovation and new ideas, fostering a customer-first business philosophy and having the reach to every part of the world makes us the reliable provider for many clients in Nigeria and worldwide.